So many business ideas get shelved because the task of bringing them to fruition may at first appear too daunting. I am trying to do something about that!
How safe is your business idea from the Pipe Dream shelf ?
Blog
What Sourdough Baking Can Teach Us About Bootstrapping a Startup
Baking sourdough bread can teach us a lot about bootstrapping a startup business. The culture which makes it rise and gives it its distinctive flavour is something you create yourself, nurture and keep for years. Just like the social community around your business.
How a comment on Firepole Marketing led to a “content upgrade” video
Its always nice when you comment on a blog post and the author asks to see a post or video! So I felt duty bound to put something together. This post is really just part of the demonstration – I hope you enjoy it!
Build community the Martin Socially way
In my guest post on DannyBrown.me – How to build the trust you need for an engaged community, amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust.
Authenticity: How to Be Honest Without Wrecking Your Business
Honesty is not the same as authenticity. Gerald Ratner was guilty of a breach of corporate “authenticity” whilst saying : “ I have to be honest ”!