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Authenticity: How to Be Honest Without Wrecking Your Business

Posted on February 8, 2014June 2, 2020 by Martin Edwards 3 Comments

Honesty is not the same as authenticity. Gerald Ratner was guilty of a breach of corporate “authenticity” whilst saying : “ I have to be honest ”!

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How to tweak LeadPages

Here is a quick video I produced to help you make minor adjustments to Standard LeadPages templates when they are not covered by the standard editing tools or you want to make the same change to several pages at a time.

Why Business Start-ups Should Always …

Getting started is tough. The “journey of a thousand miles” may “begin with a single step” but working out exactly where it’s safe to put your feet can be daunting. We’ve all been through it. Some get the help of professionals from the word go, others stumble around for bit looking for their sandals. In the not so distant past, if you Continue Reading →

What Sourdough Baking Can Teach …

There’s nothing quite like the smell of freshly baked bread. Your knife cuts into the crust and releases that heady aroma. The taste is complex, a slight tang of sourness balancing its natural sweetness. It brings thoughts of warm country kitchens, memories of family and friends. The fact that you made this yourself heightens the satisfaction. You took basic ingredients, some simple skills and Continue Reading →

Build community the Martin Socially …

If you arrived here from the Danny Brown blog then welcome! In my article there, How to build the trust you need for an engaged community , amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust. So I thought it would be nice to give Continue Reading →

How safe is your business …

You know the routine right? You wake up in the morning buzzing with enthusiasm to get your latest idea launched. That flash of inspiration in the shower, the “Ah ha!” moment as you read the morning paper. So you fire up the laptop, skype a couple of friends, Google some prices and see what else is out there. By lunchtime the consensus is Continue Reading →

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