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Authenticity: How to Be Honest Without Wrecking Your Business

Posted on February 8, 2014June 2, 2020 by Martin Edwards 3 Comments

Honesty is not the same as authenticity. Gerald Ratner was guilty of a breach of corporate “authenticity” whilst saying : “ I have to be honest ”!

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Build community the Martin Socially …

If you arrived here from the Danny Brown blog then welcome! In my article there, How to build the trust you need for an engaged community , amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust. So I thought it would be nice to give Continue Reading →

How safe is your business …

You know the routine right? You wake up in the morning buzzing with enthusiasm to get your latest idea launched. That flash of inspiration in the shower, the “Ah ha!” moment as you read the morning paper. So you fire up the laptop, skype a couple of friends, Google some prices and see what else is out there. By lunchtime the consensus is Continue Reading →

How a comment on Firepole …

I was reading a guest post on the Firepole Marketing blog by Tim Soulo of BloggerJet.com the other day. It was about using “Content Upgrades {aff}” to help improve your conversion rates when building an email list. This is something I am very keen to do, as you might imagine! The idea is to include a link to some extra detailed and Continue Reading →

How to tweak LeadPages

Here is a quick video I produced to help you make minor adjustments to Standard LeadPages templates when they are not covered by the standard editing tools or you want to make the same change to several pages at a time.

Authenticity: How to Be Honest …

Life is good! You’re sitting in a private box in the Royal Albert Hall. The canapes have just been around for the third time and you’re nursing a glass of Champagne. Around you, your fellow directors and management team, are settling in to listen to the CEO’s speech. In the teeth of a recession, you’ve not only survived but increased market share Continue Reading →

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