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Authenticity: How to Be Honest Without Wrecking Your Business

Posted on February 8, 2014June 2, 2020 by Martin Edwards 3 Comments

Honesty is not the same as authenticity. Gerald Ratner was guilty of a breach of corporate “authenticity” whilst saying : “ I have to be honest ”!

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Authenticity: How to Be Honest …

Life is good! You’re sitting in a private box in the Royal Albert Hall. The canapes have just been around for the third time and you’re nursing a glass of Champagne. Around you, your fellow directors and management team, are settling in to listen to the CEO’s speech. In the teeth of a recession, you’ve not only survived but increased market share Continue Reading →

What Sourdough Baking Can Teach …

There’s nothing quite like the smell of freshly baked bread. Your knife cuts into the crust and releases that heady aroma. The taste is complex, a slight tang of sourness balancing its natural sweetness. It brings thoughts of warm country kitchens, memories of family and friends. The fact that you made this yourself heightens the satisfaction. You took basic ingredients, some simple skills and Continue Reading →

How a comment on Firepole …

I was reading a guest post on the Firepole Marketing blog by Tim Soulo of BloggerJet.com the other day. It was about using “Content Upgrades {aff}” to help improve your conversion rates when building an email list. This is something I am very keen to do, as you might imagine! The idea is to include a link to some extra detailed and Continue Reading →

Build community the Martin Socially …

If you arrived here from the Danny Brown blog then welcome! In my article there, How to build the trust you need for an engaged community , amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust. So I thought it would be nice to give Continue Reading →

How to tweak LeadPages

Here is a quick video I produced to help you make minor adjustments to Standard LeadPages templates when they are not covered by the standard editing tools or you want to make the same change to several pages at a time.

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