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What Sourdough Baking Can Teach Us About Bootstrapping a Startup

Posted on March 30, 2015August 11, 2015 by Martin Edwards 4 Comments
A sourdough loaf illustrating the success of a startup

Baking sourdough bread can teach us a lot about bootstrapping a startup business. The culture which makes it rise and gives it its distinctive flavour is something you create yourself, nurture and keep for years. Just like the social community around your business.

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Authenticity: How to Be Honest …
Authenticity: How to Be Honest Without Wrecking Your Business
Life is good! You’re sitting in a private box in the Royal Albert Hall. The canapes have just been around for the third time and you’re nursing a glass of Champagne. Around you, your fellow directors and management team, are settling in to listen to the CEO’s speech. In the teeth of a recession, you’ve not only survived but increased market share Continue Reading →
What Sourdough Baking Can Teach …
What Sourdough Baking Can Teach Us About Bootstrapping a Startup
There’s nothing quite like the smell of freshly baked bread. Your knife cuts into the crust and releases that heady aroma. The taste is complex, a slight tang of sourness balancing its natural sweetness. It brings thoughts of warm country kitchens, memories of family and friends. The fact that you made this yourself heightens the satisfaction. You took basic ingredients, some simple skills and Continue Reading →
How a comment on Firepole …
How a comment on Firepole Marketing led to a "content upgrade" video
I was reading a guest post on the Firepole Marketing blog by Tim Soulo of BloggerJet.com the other day. It was about using “Content Upgrades {aff}” to help improve your conversion rates when building an email list. This is something I am very keen to do, as you might imagine! The idea is to include a link to some extra detailed and Continue Reading →
Build community the Martin Socially …
Build community the Martin Socially way
If you arrived here from the Danny Brown blog then welcome! In my article there, How to build the trust you need for an engaged community , amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust.  So I thought it would be nice to give Continue Reading →
How to tweak LeadPages
How to tweak LeadPages
  Here is a quick video I produced to help you make minor adjustments to Standard LeadPages templates when they are not covered by the standard editing tools or you want to make the same change to several pages at a time.
  • Home
  • Blog
    • Why Business Start-ups Should Always be Social
    • What Sourdough Baking Can Teach Us About Bootstrapping a Startup
    • Build community the Martin Socially way
    • Authenticity: How to Be Honest Without Wrecking Your Business
    • How safe is your business idea from the Pipe Dream shelf ?
    • How a comment on Firepole Marketing led to a “content upgrade” video
    • How to tweak LeadPages
  • About Me

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