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Building Lean & Agile Businesses That Thrive

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    • Why Business Start-ups Should Always be Social
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    • How safe is your business idea from the Pipe Dream shelf ?
    • How a comment on Firepole Marketing led to a “content upgrade” video
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How safe is your business idea from the Pipe Dream shelf ?

Posted on February 5, 2015February 17, 2015 by Martin Edwards
Vintage lightbulbs illustrating business idea concept

So many business ideas get shelved because the task of bringing them to fruition may at first appear too daunting. I am trying to do something about that!

Authenticity: How to Be Honest Without Wrecking Your Business

Posted on February 8, 2014June 2, 2020 by Martin Edwards 3 Comments
Gerald Ratner - an honest man

Honesty is not the same as authenticity. Gerald Ratner was guilty of a breach of corporate “authenticity” whilst saying : “ I have to be honest ”!

Featured Posts

Build community the Martin Socially …
Build community the Martin Socially way
If you arrived here from the Danny Brown blog then welcome! In my article there, How to build the trust you need for an engaged community , amongst other things, I talk about setting up a Twitter Hashtag group as an example of how to build community spirit and create trust.  So I thought it would be nice to give Continue Reading →
Why Business Start-ups Should Always …
Getting started is tough. The “journey of a thousand miles” may “begin with a single step” but working out exactly where it’s safe to put your feet can be daunting. We’ve all been through it. Some get the help of professionals from the word go, others stumble around for bit looking for their sandals. In the not so distant past, if you Continue Reading →
What Sourdough Baking Can Teach …
What Sourdough Baking Can Teach Us About Bootstrapping a Startup
There’s nothing quite like the smell of freshly baked bread. Your knife cuts into the crust and releases that heady aroma. The taste is complex, a slight tang of sourness balancing its natural sweetness. It brings thoughts of warm country kitchens, memories of family and friends. The fact that you made this yourself heightens the satisfaction. You took basic ingredients, some simple skills and Continue Reading →
How to tweak LeadPages
How to tweak LeadPages
  Here is a quick video I produced to help you make minor adjustments to Standard LeadPages templates when they are not covered by the standard editing tools or you want to make the same change to several pages at a time.
Authenticity: How to Be Honest …
Authenticity: How to Be Honest Without Wrecking Your Business
Life is good! You’re sitting in a private box in the Royal Albert Hall. The canapes have just been around for the third time and you’re nursing a glass of Champagne. Around you, your fellow directors and management team, are settling in to listen to the CEO’s speech. In the teeth of a recession, you’ve not only survived but increased market share Continue Reading →
  • Home
  • Blog
    • Why Business Start-ups Should Always be Social
    • What Sourdough Baking Can Teach Us About Bootstrapping a Startup
    • Build community the Martin Socially way
    • Authenticity: How to Be Honest Without Wrecking Your Business
    • How safe is your business idea from the Pipe Dream shelf ?
    • How a comment on Firepole Marketing led to a “content upgrade” video
    • How to tweak LeadPages
  • About Me

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